About

Bio

I'm a UX/UI designer based in Dalarna, Sweden

My workspace

Most of my work is done from my home in Borlänge, Dalarna. Despite the geographical separation from my clients, who are primarily rooted in Stockholm, I’ve discovered that embracing a hybrid/remote approach has proven highly effective for all parties involved.

Design is my passion

Design, in all its forms – be it digital interfaces, products, or architecture – has been a cherished fascination of mine since childhood. Infused with an unceasing curiosity about people, challenges, and inventive solutions, I genuinely believe that I have the most enjoyable job in the world.

Beyond design

When I'm not immersed in the world of UX/UI, you can often find me participating in various ball sports. Whether as an active contender, a team leader, or a devoted observer, these sports have played a constant role in my leisure time. As a matter of fact, I've even had the privilege of competing in the finals of national championships across three different sports. A golden victory was secured in one of these endeavors. Care to wager a guess? If you crack the code, the beer's on me! ;)

Experience

2024 – present

Freelance – UX/UI designer

2022 – 2024

Garrison Consulting – UX/UI designer

2021 – 2022

eBerry (Strawberry, formerly Nordic Choice Hotels) – UX Lead

2018 – 2021

eBerry (Strawberry, formerly Nordic Choice Hotels) – UX/UI designer

2015 – 2018

NoA Ignite – UX/UI designer

2015

Freelance – Graphic designer

2014

Detectus and ActivX.se – Graphic designer

Testimonials

"It is a pleasure working with Erika as she is very easy going, analytical, always happy and eager to learn new things. I’m more than happy to recommend Erika to any team and hope that I get the opportunity to work together again in the future!"

Roberto Chaves

UX Lead at Ericsson

Erika is one of the most talented individuals I've ever worked with. At the same time, she's a delightful colleague and a true team player. She is dedicated, curious, creative, communicative, and much more!

Alexandra Nelson

UX designer at eBerry

Erika is one of those people you can always trust that she will do excellent design work. From user insights to wireframes, prototypes, and engaging UI, she excels at every step. It was a pleasure having her on the team.

Jacob Risbecker

Head of product at eBerry

"Erika has been a tremendous help in launching my business. She offered professional insights while also listening to my ideas. She transformed my vague concepts into a website I'm extremely pleased with. I'm glad I chose to work with Erika and wholeheartedly recommend her".

Malin Bäckrud

CEO at Malin Bäckrud Fastighetsförmedling

“Erika always impressed me with the speed at which she understood what we were after and the thoroughness of her research to find the key to what the users wanted. Her designs are clear, consistent and easy to understand and I wouldn’t hesitate to work with her again".

Vaniah Elmström

Product Manager at eBerry (Strawberry)