Malin Bäckrud Real Estate Website and Branding
Case
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2022
Malin Bäckrud, a newly established real estate agency in Dalarna, approached me with a unique challenge. They needed a complete design solution for their first website.
UI Design
Websites
UX Design & Research
With only a logo and a brand moodboard as their starting point, Malin Bäckrud required assistance in defining their brand identity, including selecting brand colors, fonts, and more. The company primarily focused on selling houses in Falun, but they wished to differentiate themselves from the traditional "Falu red" aesthetic that is synonymous with the region.
My approach was to create a distinctive brand identity for Malin Bäckrud by drawing inspiration from the local surroundings of Falun while avoiding the clichéd "Falu red." I chose to incorporate Falu green, ockra, and timber grey, which are less commonly used but still associated with the area. These colors were carefully adjusted to suit digital design, giving the brand a unique and visually appealing palette. To address budget constraints, I recommended using free fonts from Google Fonts and images from Unsplash. I selected two fonts for their versatility: "Lato" for its clean, multi-weight options, providing flexibility in design, and "Italiana" for its distinctive character, reserved for headings. One of the agency's standout features was their expertise in styling, so I aimed to reflect this in both the branding and the website's UI design. The color scheme exuded tranquility, the fonts embodied a modern and clean aesthetic, and the layout was intentionally spacious, reminiscent of an interior design magazine. The design elements were deliberately understated, ensuring that the focus remained on property listings and their captivating images. In addition to the website and branding, I also designed a matching prospect brochure, harmonizing seamlessly with the overall brand aesthetic.
The collaboration resulted in an elegant and functional website that not only showcased properties effectively but also defined Malin Bäckrud's brand identity. The carefully selected colors and fonts, inspired by Falun's unique hues, provided the company with a memorable and distinct presence in the real estate market. The spacious and clean design fostered a sense of sophistication, akin to flipping through the pages of an interior design magazine. The prospect brochure, seamlessly aligned with the website and brand, further solidified their professional image, making Malin Bäckrud a standout choice for prospective property buyers and sellers in Falun and beyond.
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